1980: PETA is founded by Ingrid Newkirk and Alex Pacheco. It organizes its first protest against animal research: “World Day for Laboratory Animals."
1981: Pacheco goes undercover at a Silver Spring, Maryland, monkey laboratory, exposing injured animals being kept in filthy conditions. The lead scientist is charged with animal cruelty, the first such conviction for a U.S. researcher. (
1986: A Maryland laboratory stops putting chimpanzees in isolation chambers after PETA protests.
1989: PETA supporters don rabbit suits to persuade several major companies to stop testing on animals.
1992: PETA targets factory farms, launching an undercover investigation into foie gras production that leads to a police raid.
1994: PETA targets the fur industry, with supporters occupying the office of designer Calvin Klein in New York.
1996: PETA, by holding shares in Gillette, convinces the company to adopt a moratorium on animal testing by proposing shareholder resolutions at Gillette’s annual meetings.
2000 to 2001: PETA targets fast food companies, convincing McDonald’s, Burger King, and Wendy’s to improve the welfare of the animals used in their food.
2008: PETA announces a $1 million prize for fake meat. (PETA abandons the prize in 2014, citing lack of interest.)
2009: PETA targets the University of Wisconsin, Madison, labs for using cats in sound localization experiments. The campaign involves bus ads and protests.
2010: Justin Goodman becomes an associate director of research at PETA. He soon begins publishing in peer-reviewed scientific journals.
2010: After a PETA undercover investigation, Utah legislators prohibit forced selling of shelter cats and dogs for biomedical research.
2010: PETA activists strip down to protest wearing fur. They took to the streets with signs reading “Love in, fur out” as they bared it all.
2011: PETA files a lawsuit in federal court claiming that SeaWorld orcas are “slaves” under the U.S. Constitution’s 13th Amendment.
2012: PETA donates simulators to Egypt so the country will stop using animals in medical trauma training.
2013: PETA launches its International Science Consortium, which promotes and funds animal alternatives in biomedical research.
2014: After international protests by PETA, China Southern Airlines announces that it will “stop transporting live primates for laboratory experiments on all flights.”
2014: PETA protests maternal deprivation experiments at a National Institutes of Health monkey lab with hundreds of ads and disruptions at scientific conferences. Campaign spurs four federal lawmakers to call for investigation.

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