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A Different Kind of Experimental Model


Who says science isn’t beautiful? Not βetabrand, an online clothing purveyor. The women modeling its spring fashion line, notes Inside Higher Ed (and the βetabrand website), have or are working toward Ph.D.s, many in scientific fields: chemistry/chemical biology, engineering, and neuropsychology. Sasha—shown above and on the website in βetabrand's Del Ray Perfect Dress—is a nuclear engineering Ph.D. candidate at the University of California, Berkeley.

Apparently it is even harder, statistically, to be chosen for a βetabrand photo shoot than to win a research grant from the National Institutes of Health. When the company put out a call for Ph.D. researchers who were both smart and photogenic, company founder Chris Lindland told Adweek, "sixty women from around the world applied." Just seven were chosen.

Top Image: Sasha. Courtesy of βetabrand

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