Sifter

Our favorite stories from around the web

Cheers! Fake Pub Studies Drinking Habits

Flickr/Photo by Will Vanlue

Cheers! Fake Pub Studies Drinking Habits

In a pub on the campus of London South Bank University, you may think you’re drinking an ice cold brew, but don’t be too sure. The Guardian reports that a fake pub with barstools, beer pumps, and all was built on the university for psychologists to better understand how and why we drink. Hidden cameras and a cheerful staff—who are undercover psychology students—help analyze behavior when customers, or test subjects, pay a visit.

See more Signal/Noise.

Follow News from Science

Latest News