Cheers! Fake Pub Studies Drinking Habits

In a pub on the campus of London South Bank University, you may think you’re drinking an ice cold brew, but don’t be too sure. The Guardian reports that a fake pub with barstools, beer pumps, and all was built on the university for psychologists to better understand how and why we drink. Hidden cameras and a cheerful staff—who are undercover psychology students—help analyze behavior when customers, or test subjects, pay a visit.

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