A whiff of oxytocin may help love not fade away. Researchers asked 20 unmarried men in multiyear relationships to rank the attractiveness of pictures of their partner, acquaintances, and strangers. When the men received a nasal spray of oxytocin—which is released by the body during sexual arousal—they rated their partners more highly but not the other women. MRI scans show that after an oxytocin dose, areas of the brain associated with rewards, which also drive drug addiction, were more active when the men saw pictures of their partner, the researchers report online today in the Proceedings of the National Academy of Sciences. The finding could help explain the biological roots of monogamy in humans: Being in a long-term relationship raises a person's oxytocin levels, which in turn increase the psychological reward of spending more time with that person. The cycle, the team concluded, could literally lead to an addiction to one’s lover.