All materials are due by noon Friday, Eastern Time, the week before the posting of the banner ads.
These items need to be included with your online ad:
- A GIF file image. Files should not exceed 15K. Animated GIF files should go through no more than 5 loops or rotations of the animation, then stop.
- Your company's URL/home page address.
Technical Questions
Technical questions concerning electronic files, formatting, etc., should be directed to:
Don Hemenway
Internet Manager
Phone: (202) 326-7094
Fax: (202) 682-0816
E-mail: dhemenwa@aaas.org
For additional information please contact your Science sales representative.
Online Flexibility for Maximum Advertising Results
Online banner advertising offers the ultimate in advertising flexibility. You can decide how, when and how aggressively to advertise by setting the impression level of your ad. Sample options are shown below. Ask your Science sales representative for more details.
Consistent, or Smoothed, Banner Advertising
Make sure your message receives a consistent viewership each week by setting a balanced level of ad impressions over your chosen period of time (weeks, months, quarters, etc.)
Turn On / Turn Off, or Flighted, Banner Advertising
Set regular time intervals to turn on and turn off banner impressions. You can turn on banner ad impressions when a print ad campaign runs to maximize advertising exposure. Or, run banner ads when your company's print ad is not running to ensure more consistent advertising exposure and sales lead collection. Or as with interval online banner advertising, increase banner ad impressions when new products are to launch, or coordinate increased online exposure with a new advertising campaign, sales promotion, or trade show - the choice is yours.
Interval, or Pulsed, Banner Advertising
Choose the intervals when your online banner advertising will increase and decrease. This allows your company the ultimate in advertising flexibility. You can increase banner ad impressions when new products are to launch, or coordinate increased online exposure with a new advertising campaign, sales promotion, or trade show -- again, the choice is yours.
Science Online Banner Advertising Policies
- All pricing, terms, and conditions outlined in the contract apply, as do banner ad and advertising policies listed here.
- Online sponsorship payment terms will be noted on the signed contract.
- Internet banner ads do not contribute to print advertising frequency.
- Ads will be posted as noted on signed contract. All necessary material for the ad must be received from the client by NOON (EST) on the preceding Friday.
- The contract and invoice will indicate the time period or number of impressions.
- Online banner ad invoices will be issued at the beginning of the posting period.
- Before a banner ad can be posted, we must have a signed contract, including a billing address and telephone number.
All advertising is subject to the publisher's approval. The advertiser and/or its advertising agency agrees to indemnify and hold harmless Science and its employees and agents against any liability and costs, including but not limited to reasonable attorney's fees incurred in connection with any third-party claim arising out of the appearance of the ad. Science reserves the right to remove any ad which is inaccurate, misleading, defamatory, or otherwise violative of the rights of Science or third parties.
General Policies
Payment terms are net 30 days from receipt of invoice with established credit. Credit approval must be completed prior to online posting, or prepayment will be required. MasterCard, VISA, Discover, and American Express accepted. Penalty after 60 days is 1.5% per month.
Publisher shall have the right to hold advertiser and/or its advertising agency liable for such monies as are due and payable to the publisher for advertising which advertiser or its agency ordered and which advertising was published. Sequential liability clauses will not be accepted. All materials from advertisers will be posted online for the specified period and then removed from the Science server unless otherwise instructed in writing. Advertising schedule is subject to change.
- Ensure your company of high profile exposure on all Science Online gateway pages.
- Provide the ultimate online branding campaign to the entire spectrum of the scientific market.
- Deliver instant traffic to your company's website.
- Include banner ad program with each sponsorship.
Corporate Gateway Sponsorships -- The Ultimate Branding Campaign
Corporate Gateway Sponsorships provide the ultimate way to brand your company with Science. By becoming a Science sponsor you ensure that your company's name appears on all the key online gateway pages and receives exposure to the largest audience of scientific professionals.
Features include:
- Logo button featured on all of Science's gateway pages - Science Online, Science, Science Now, Science's Next Wave and Science's STKE. The logo button links to your website. The logo button delivers over 10 million impressions per year across all of Science's gateway pages.
- Included banner ad program provides an additional exposure through 500,000 guaranteed banner ad impressions.
- There is a limit of five Corporate Gateway sponsorships.
Corporate Gateway Price Chart
|
|
4-12 Month Contracts |
3 Month Contract |
|
Months invoiced |
Net amount of invoice |
Net amount of invoice * |
|
1 |
$9,167 |
$10,542 |
|
2 |
$9,167 |
$10,542 |
|
3 |
$9,167 |
$10,542 |
|
4 |
$9,167 |
|
|
5 |
$9,167 |
|
|
6 |
$9,167 |
|
|
7 |
$9,167 |
|
|
8 |
$9,167 |
|
|
9 |
$9,167 |
|
|
10 |
$9,167 |
|
|
11 |
$9,167 |
|
|
12 |
$9,167 |
|
Three month minimum: There is a minimum purchase of three months for Corporate Gateway Sponsorships.
5% Prepayment Discount: Prepayment option is available only for a 12 month contract paid in advance. Payment must be received 15 days before posting begins.
*Three month packages incur a 15% premium.
for Corporate Sponsorship
- Sponsorship button and banner ad sizes:
Sponsorship button ad size: 110 X 40 pixels*
Banner ad size: 234 X 60 pixels
Sponsorship button cannot be animated graphics.
- Submit information using any of these formats:
E-mail via: science-emedia@aaas.org
IBM-compatible disk
- These items need to be included with your online ad:
A GIF file image. Files should not exceed 15 K. Animated banner (234 x 60 pixels) GIF files should go through no more than five (5) loops or rotations of the animation, then stop.
Your company's URL/home page address.
- All materials are due by noon Friday, Eastern Time, the week before the sponsorship button and any accompanying banner ads are to be posted online.
Sponsorship Button Size:
110 x 40 pixels*
Banner Ad Size:
234 x 60 pixels
Note: Actual size of ads viewed may vary due to different software or hardware.
*Sizes subject to change
Technical Questions
Technical questions concerning electronic files, formatting, etc., should be directed to:
Don Hemenway
Internet Manager
Phone: (202) 326-7094
Fax: (202) 682-0816
E-mail: dhemenwa@aaas.org
For additional information please contact your Science sales representative.
Science Online Sponsorship Advertising Policies
All materials from advertisers will be posted online for the specified period and then removed from the Science server unless otherwise instructed in writing. Advertising schedule is subject to change. All advertising is subject to the publisher's approval. The advertiser and/or its advertising agency agrees to indemnify and hold harmless Science and its employees and agents against any liability and costs, including but not limited to reasonable attorney's fees incurred in connection with any third-party claim arising out of the appearance of the ad. Science reserves the right to remove any ad which is inaccurate, misleading, defamatory, or otherwise violative of the rights of Science or third parties.
- All pricing, terms, and conditions outlined in the contract apply, as do banner ad and advertising policies listed here.
- Online sponsorship payment terms will be noted on the signed contract.
- Internet banner ads do not contribute to print advertising frequency.
- Ads will be posted as noted on signed contract. All necessary material for the ad must be received from the client by NOON (EST) on the preceding Friday.
- The contract and invoice will indicate the time period or number of impressions.
- Online banner ad invoices will be issued at the beginning of the posting period.
- Before a banner ad can be posted, Science must have a signed contract, including a billing address and telephone number.
General Policies
Payment terms will be specified on the contract. Credit approval must be completed prior to online posting, or prepayment will be required. MasterCard, VISA, Discover, and American Express accepted. Penalty after 60 days is 1.5% per month. Publisher shall have the right to hold advertiser and/or its advertising agency liable for such monies as are due and payable to the publisher for advertising which advertiser or its agency ordered and which advertising was published. Sequential liability clauses will not be accepted.
New pricing for e-mail sponsorships and e-mail alerts has launched. Open the pdf file below for full details.
Free for Advertisers
- Now linked from Product Link -- Science's online reader service -- for increased user traffic.
- Highlight new products with copy, photograph, and contact information.
- Hyperlink to your company's website.
- Listings remain online four weeks from the initial posting date.
- Free to all Science and Science Online banner sponsors and advertisers.
Free Online Product Information Service
Product Update is a free product information service featured on Science Online's Electronic Marketplace website. Product Update allows all eligible print and online advertisers (including advertisers running inserts and cigar bands) to post new product information in press release format and complete contact information for easy access by Science Online users.
Product Update offers another powerful complement to your print or online advertising program by delivering extra market coverage to interested researchers. You can also post a direct hyperlink from your company's Product Update listing to your home page or product-specific web page.
- Each ad placed in print or online qualifies your company for a listing on Product Update. Your company's Product Update listing is posted following the month your print or online ad runs. See the posting schedule inside this brochure.
- Length of Product Update text is based on print ad size or banner package.
- Listings are posted on the next scheduled Product Update after the print or banner ad has run.
- Listings stay online four weeks from the initial posting date.
Questions and Answers
For additional information on Product Update and related Science Online advertising programs, please contact your Science sales representative.
Posting Dates and Deadlines
|
Advertisers running
print ads in: |
Must submit their
material by: |
To be listed in the
Product Update on: |
|
December 2001 |
Thursday, January 3, 2002 |
Thursday, January 10, 2002 |
|
January 2002 |
Friday, February 1 |
Monday, February 11 |
|
February |
Friday, March 1 |
Monday, March 11 |
|
March |
Wednesday, April 3 |
Wednesday, April 10 |
|
April |
Friday, May 3 |
Friday, May 10 |
|
May |
Monday, June 3 |
Monday, June 10 |
|
June |
Wednesday, July 3 |
Wednesday, July 10 |
|
July |
Friday, August 2 |
Monday, August 12 |
|
August |
Friday, August 30 |
Tuesday, September 10 |
|
September |
Friday, October 4 |
Friday, October 11 |
|
October |
Friday, November 1 |
Monday, November 11 |
|
November |
Friday, November 29 |
Tuesday, December 10 |
|
December |
Friday, January 3 (2003) |
Friday, January 10 (2003) |
Materials are due at the close of business (5:30), Eastern Standard Time, on the day of the deadline. After that, materials will be posted to the next regularly scheduled Product Link update.
Product Update Technical Specifications and Submission Instructions
Eligibility
Advertisers in Science and Science Online are eligible to post information on Product Update. The number of postings is based on the number of ads you place (e.g., one ad allows one posting, two ads allow two postings, etc.). Product Update entries are posted the month after your ad appears in Science or is posted on Science Online. Please contact your sales representative if you have questions concerning your eligibility.
Material Submission
Copy and Images
Content of copy to be posted and length. Your Product Update should
contain: Press Release Information focusing on a specific product, application, or service. Length of the posting is based on ad size as follows:
- Full-page ad = 200 words
- Fractional ad = 100 words
- Science Online banner ad = 50 words
- Marketplace ad = 50 words
Image of Your Product - Images must be in either GIF or JPEG format; file size not to exceed 45 KB.
Product/Services - A list of additional products and/or services.
Contact Information - Address, phone, fax, and e-mail for the company and distributors.
Links - One website link only (e-mail addresses are not to contain active links)
Product Update entries are formatted into Science's standard format, unless the advertiser supplies the html scripting. Advertiser supplied html pages must have the following format and information:
- white background
- one web link
- IBM compatible
- one picture/image, not to exceed 45 KB
Updates and Deadlines
Product Updates updated on or about the 10th of every month. Each entry remains on the current Product Update page as long as you qualify by having an advertisement in Science each month. Entries are moved to the Archives when a new entry is received from an advertiser or when the advertiser does not qualify for a current entry. Archived entries can be used as a current entry upon direction by the advertiser. Archived entries are deleted six months after they are posted in the archive section.
Materials are due at the close of business (5:30 p.m.), Eastern Standard Time, on the day of the deadline. Materials received after the close of business will be handled as late submissions and will be posted when possible. See the schedule of postings above.
Product Update Archive Policy
All Product Update listings from past monthly postings are stored in Product Update archive area. In January of each year, all Product Update postings that have been stored over six months, will be deleted.
Formatting of Electronic Files
Text - All text materials must be submitted as e-mail or as an electronic text file or on an IBM compatible disk. Acceptable file formats are: ASCII (.txt), HTML (.htm), Microsoft Word 6.0 (.doc)
Images - Images must be in either GIF or JPEG format, file size not to exceed 45 KB. Images should measure no more than 300 by 300 pixels. Images may also be picked up from an existing website. Slides and transparencies may not be submitted.
Sending Materials
- E-mail: Submissions via e-mail should be sent to: productupdate@aaas.org
- Regular mail should be sent to:
Science Electronic Media
1200 New York Avenue, N.W.
Washington, DC 20005 USA
Technical Questions
Technical questions concerning electronic files, formatting, etc., should be directed to:
Don Hemenway
Internet Manager
Phone: (202) 326-7094
Fax: (202) 682-0816
E-mail: dhemenwa@aaas.org
For additional information please contact your Science sales representative.
Ad Impression - The serving (downloading) and viewing of a banner ad. More than one ad impression can occur on each web page -- e.g., Science Online Network (SON) serves two ads per page.
Ad Network - Multiple websites across which banner ads can be served simultaneously --e.g., SON includes Science Magazine, Science Now and Science NextWave.
Audit - A report issued by an independent third party that counts and verifies a site's traffic --e.g., SON uses BPA Int'l. Interactive.
Banner - An ad on a web page that is linked to an advertiser's website.
Beyond the Banner - Ad program that incorporates standard and nonstandard ad units --e.g., SON offers e-mail sponsorships, Gateway Sponsorships, and more to come.
Browser - An application used to view information from the Internet. Browsers provide a user-friendly interface for navigating through and accessing the vast amount of information on the Internet. Netscape Communicator and Microsoft's Internet Explorer are the two most commonly used browsers.
Channel - Areas of a website divided into related and unique content areas. For example, SON's channels are www.sciencemag.org, www.sciencenow.org and www.nextwave.org. See also ROS and RON.
Click-Through - The act of clicking on a banner ad by a user with the purpose of visiting the advertiser's website.
Click-Through Rate - Click-through divided by the number of ad impressions.
Cookies - The ability of a web browser to remember a user --e.g., SON remembers one's log-in password and user name.
CPM (M =Roman numeral for 1,000)- Cost per thousand ad impressions. The price advertisers pay for each 1,000 impressions they purchase --e.g., SON's CPM for network banners is $32.50 (in 2002).
Domain name - A unique name that identifies a website -- e.g., scienceonline.org.
Download - The act of retrieving a file from one computer to your own computer. The converse is Upload -- to send a file from your computer to another computer.
E-commerce - The act of selling products and services on the Internet.
GIF - Graphic Interchange Format; the acceptable format for banners on SON.
GIF Animated File - A file posted online (e.g., banner ad) that allows one to display multiple images/ messages in one ad impression -- i.e., SON animated GIFs are much more effective than static banners. Animated GIFs are frequently created using the GIF 89a, graphical file format.
Hits - Not to be confused with page impressions. Hits relate to all the components of a web page (text, graphics, etc.) when a page is requested. One page impression could equal 10 , 20 or 30 hits. Not an effective online advertising measuring tool. See Page Views.
Home Page - The page designated as the main point of entry of a website.
HTML - Hypertext Markup Language; the most common document format used on the World Wide Web that allows documents and websites to be linked together.
Hypertext - Documents that are connected to each other through links -- i.e., words or phrases that can be clicked on with a computer mouse.
Impression - See Ad Impression.
Inventory - The total number of ad impressions available for sale on a website.
IP Address - Internet Protocol address; the unique number assigned to any internet connected computer --e.g., 206.430.12.800.
ISP - Internet Service Provider; a company that provides access (via modem) to the Internet --e.g., AOL, UUnet and EarthLink.
Java - A programming language that supports features such as animation and e-commerce. Designed to function across different types of hardware and operating systems, and therefore particularly well suited for the Internet.
JPEG - Joint Photographic Experts Group; a graphic format designed to take up as little space as possible while retaining as much photographic quality as possible. JPEGs are smaller than GIFs but tend to take longer to display -- e.g., JPEG is an acceptable format for submitting pictures for SON's Product Update.
Keyword - A word entered in the query window of a search engine. Online users of Science magazine can search for specific research articles based on a keyword. Advertisers can purchase keywords so that an ad server will show ads designed to appeal to users interested in specific topics.
Link - Text or graphic which can be clicked on by a user and which causes another page to be displayed.
Log (or Logfile)- File that keeps track of the users entering your website.
Page - (also "Electronic Page" or "Web Page") Websites are collections of web pages.
Page Request - The request by a user's browser for a specific HTML document or page.
Page Views - The number of times users request a page which may contain a specific ad. This is the preferred counting term for traffic estimates and measurement instead of hits.
Pop-Up - An ad that appears in a separate, smaller window on the top of a full page of web content.
Product Update - SON's press release area for print and online advertisers. Contact your Science sales rep.
Real Media's Open Ad Stream - Content management software that allows websites to control where, how often, and in what context they place banner ads -- e.g., SON has implemented this software to better serve our clients.
Registration - Information provided to a website by a user that usually includes identifying information such as name, e-mail address and basic demographics. Registered users are provided with a user name and password so that the site can control access to high-value or sensitive content, or track unique users and user behavior at the site.
Rich Media - One step above Animated GIFs that are created for enhanced interaction between users and the ad. Compelling multimedia technologies, for instance, include HTML, Java, Javascript, Flash, Shockwave, and the use of Pop-Ups. Users clicking within banner ads lead to more time spent with the banner and the marketing message. File size is a concern (if there's too much to download, the viewer may go away before the ad is done downloading).
ROI - Return On Investment.
ROS or RON - Run of Site or Run of Network -- i.e., SON banner ad programs run across the www.sciencemag.org, www.sciencenow.org and www.nextwave.org channels
Server (also "Serve," "Serving")- A computer (or computers) that runs a website. Websites are often comprised of a web server and ad server software. Web pages and ads are "served" to the connecting computer.
Session - A sequence of page requests made by a single user within a limited period of time at one website or multiple websites. Session is an imprecise way to define user behavior.
Sponsorship - Advertising program designed specifically for one advertiser. Contact your Science sales representative to customize an online program.
Static Ad - A banner ad that remains on a specific page and does not rotate throughout the site. All users who see the document see the ad --e.g., SON has designated pages for exclusive sponsorships that do not change.
Targeting - The ability to deliver the advertisers' messages to a precisely defined audience --e.g., SON offers keyword searches and, in turn, targeted banner opportunities. See also Keyword.
Top Level Domain - Either a generic code (.org, .com, .edu, .gov, .net, etc.) or a country code (.uk, .fr, etc.) to the right of the host's name --e.g., Host name = sciencemag; Top Level Domain Name = .org
Traffic - The number of total page views reported by a site.
URL - Uniform Resource Locator; a web address --e.g., SON's URL is www.scienceonline.org
User - An individual with a browser accessing/visiting a website. See also
Visitor.
Users, Unique - The number of different individuals who visit a website within a specified period of time.
Visit - See Session.
Visitor - A user who accesses a website. See also User.
Source: Based in part on the glossary compiled by the Laredo Group (laredogroup.com) and information compiled by Science advertising staff.
