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Science 30 March 2007:
Vol. 315. no. 5820, pp. 1793 - 1794
DOI: 10.1126/science.1140764
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Books

SOCIAL SCIENCE:
What Flowed from "Surveys Say…"

Tom W. Smith

The Averaged American
Surveys, Citizens, and the Making of a Mass Public
by Sarah E. Igo
Harvard University Press, Cambridge, MA, 2007. 408 pp. $35, £22.95, €32.30. ISBN 9780674023215.
Igo explores how the spread of information collected through quantitative social studies--public opinion polls, "man-in-the-street" interviews, sex surveys, community studies, and consumer research--transformed U.S. culture.
The reviewer is at the National Opinion Research Center, University of Chicago, Chicago, IL 60637, USA. E-mail: smitht{at}norc.uchicago.edu

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Science. ISSN 0036-8075 (print), 1095-9203 (online)