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Science 10 February 2006:
Vol. 311. no. 5762, pp. 786 - 787
DOI: 10.1126/science.1124707
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Perspectives

SOCIOLOGY:
Experimental Macro Sociology: Predicting the Next Best Seller

Peter Hedström

A popular book, movie, or song can generate millions of dollars. But the social process that creates a blockbuster makes it difficult to predict which ones will succeed.

The author is at Nuffield College, University of Oxford, New Road, Oxford OX1 1NF, UK. E-mail: peter. hedstrom{at}nuffield.oxford.ac.uk

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THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES:
Leading the Herd Astray: An Experimental Study of Self-fulfilling Prophecies in an Artificial Cultural Market.
M. J. Salganik and D. J. Watts (2008)
Social Psychology Quarterly 71, 338-355
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