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Science 29 October 2004:
Vol. 306. no. 5697, pp. 799 - 800
DOI: 10.1126/science.306.5697.799
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News Focus

SCIENCE OF ELECTIONS:
How Strategists Design the Perfect Candidate

Mark Buchanan

As campaigners increasingly apply science to snare the most voters, presidential races will get closer and closer.

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Science. ISSN 0036-8075 (print), 1095-9203 (online)