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Science 7 February 2003:
Vol. 299. no. 5608, pp. 831 - 832
DOI: 10.1126/science.1079668
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Essays on Science and Society

PERCEPTIONS OF SCIENCE:
Face Values: How Portraits Win Friends and Influence People

Patricia Fara

Does it matter what a scientist looks like? Isaac Newton and his colleagues were just as media conscious as their successors, and this article focuses on Godfrey Kneller's 1689 portrait to explore how Newton fashioned his public image. Historians can study propaganda of the past by examining who received and sent portraits and--equally significantly--which ones were chosen for distribution. Pictures are still important advertising devices, as they reveal science's face as well as the sitter's.

The author is a Fellow of Clare College, Cambridge, and lectures in the Cambridge University Department of History and Philosophy of Science, Clare College, Cambridge CB2 1TL UK. E-mail: pf10006{at}cam.ac.uk

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THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES:
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