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Science 4 May 2001:
Vol. 292. no. 5518, p. 833
DOI: 10.1126/science.292.5518.833
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News Focus

Science outlines a few of the most effective tools of the trade used by science lobbyists: awards, food, coalitions, the right message, and celebrities.

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Science. ISSN 0036-8075 (print), 1095-9203 (online)