INDUSTRIAL ECOLOGY:
Turning Engineers Into Resource Accountants
Jocelyn Kaiser
A new discipline is trying to persuade companies that tracking the flow of materials and energy over a product's lifetime makes good business sense. The philosophy has begun to pay off--mainly in Europe--in everything from appliances designed with reusable parts to schemes for capturing precious metals that may otherwise end up in landfills or riverbeds. However, a cradle-to-grave approach to doing business hasn't yet caught fire in the United States.