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Science 24 August 2007:
Vol. 317. no. 5841, pp. 1042 - 1043
DOI: 10.1126/science.1143917
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Perspectives

ECONOMICS:
Money Illusion and the Market

Jean-Robert Tyran

Individuals often pay more attention to price tags than to real value. Evidence shows that this may also have important effects on markets.

The author is in the Department of Economics, University of Copenhagen, Studiestræde 6, DK-1455 Copenhagen, Denmark. E-mail: jean-robert.tyran{at}econ.ku.dk

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THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES:
The medial prefrontal cortex exhibits money illusion.
B. Weber, A. Rangel, M. Wibral, and A. Falk (2009)
PNAS 106, 5025-5028
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