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Science 6 July 2007:
Vol. 317. no. 5834, pp. 53 - 54
DOI: 10.1126/science.1142770
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Perspectives

COMPUTER SCIENCE:
Virtually Trustworthy

Judith Donath

How online personas are designed may increase the impression of trustworthiness, but that does not make the information conveyed more reliable.

The author is at the Massachusetts Institute of Technology Media Lab, Cambridge, MA 02139, USA. E-mail: judith{at}media.mit.edu

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Science. ISSN 0036-8075 (print), 1095-9203 (online)