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Science 18 October 1968:
Vol. 162. no. 3851, pp. 376 - 377
DOI: 10.1126/science.162.3851.376
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Articles

Color: A Motion-Contingent Aftereffect

Norva Hepler 1

1 Department of Psychology, McGill University, Montreal, Canada

After human observers alternately view green stripes moving up and red stripes moving down for periods of 1/2 to 4 hours, they see a pink aftereffect when white stripes move up and a green aftereffect when white stripes move down. Longer exposures produce aftereffects which are visible 20 hours after stimulation. Thus, experience which pairs simple attributes (color and motion) of visual stimulation can result in a lasting modification of perception.


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