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Science 1 February 1980:
Vol. 207. no. 4430, pp. 557 - 558
DOI: 10.1126/science.7352271
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Articles

Science, Vol 207, Issue 4430, 557-558
Copyright © 1980 by American Association for the Advancement of Science

articles

Affective discrimination of stimuli that cannot be recognized

WR Kunst-Wilson and RB Zajonc

Animal and human subjects readily develop strong preferences for objects that have become familiar through repeated exposures. Experimental evidence is presented that these preferences can develop even when the exposures are so degraded that recognition is precluded.


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