Note to users. If you're seeing this message, it means that your browser cannot find this page's style/presentation instructions -- or possibly that you are using a browser that does not support current Web standards. Find out more about why this message is appearing, and what you can do to make your experience of our site the best it can be.

Science 3 May 1974:
Vol. 184. no. 4136, pp. 583 - 585
DOI: 10.1126/science.184.4136.583
Prev | Table of Contents | Next

Articles

Sugar Sweetness and Pleasantness: Evidence for Different Psychological Laws

Howard R. Moskowitz 1, Robert A. Kluter 1, Judith Westerling 1, and Harry L. Jacobs 1

1 Pioneering Research Laboratory, U.S. Army Natick Laboratories, Natick, Massachusetts 01760

Sweetness and the pleasantness of sweetness of sucrose solutions and sweetened food conform to different functions. Sweetness rises with concentration, whereas pleasantness first rises and then decreases. The breakpoint appears to occur at a constant sweetness (that is, constant sensory) level.


THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES:
Dissociating Pleasantness and Intensity with Quinine Sulfate/Sucrose Mixtures in Taste.
M. G. Veldhuizen, A. P.A. van Rooden, and J. H.A. Kroeze (2006)
Chem Senses 31, 649-653
   Abstract »    Full Text »    PDF »
Psychophysics of sweet and fat perception in obesity: problems, solutions and new perspectives.
L. M Bartoshuk, V. B Duffy, J. E Hayes, H. R Moskowitz, and D. J Snyder (2006)
Phil Trans R Soc B 361, 1137-1148
   Abstract »    Full Text »    PDF »
Hernandulcin: an intensely sweet compound discovered by review of ancient literature.
C. Compadre, J. Pezzuto, A. Kinghorn, and S. Kamath (1985)
Science 227, 417-419
   Abstract »    PDF »
Narcotic analgesia: fentanyl reduces the intensity but not the unpleasantness of painful tooth pulp sensations.
R. Gracely, R Dubner, and P. McGrath (1979)
Science 203, 1261-1263
   Abstract »    PDF »
Cross-cultural differences in simple taste preferences.
H. Moskowitz, V Kumaraiah, K. Sharma, H. Jacobs, and S. Sharma (1975)
Science 190, 1217-1218
   Abstract »    PDF »


To Advertise     Find Products

Science. ISSN 0036-8075 (print), 1095-9203 (online)