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Science 16 November 1962:
Vol. 138. no. 3542, pp. 817 - 818
DOI: 10.1126/science.138.3542.817
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Articles

Application of an Additive Model to Impression Formation

Norman H. Anderson 1

1 Department of Psychology, University of California, Los Angeles

A simple mathematical model, based on the hypothesis that the psychological process underlying behavior is additive, was applied to the data of an experiment on the formation of personality impressions. Of 12 subjects, only three made responses which deviated by statistically significant amounts from responses predicted from the additive model, and these discrepancies were relatively small.


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